We partnered with CNBC International last week to host a special conversation between Ben LaBolt, President of Bully Pulpit International (BPI) and former director of communications at the White House, and Tania Bryer OBE, anchor and executive producer at CNBC International.
Opened by Seven Hills BPI co-founder and BPI UK Chair Michael Hayman MBE, the session explored reputational resilience against the backdrop of a turbulent geopolitical environment and disruption to long-standing political norms. These challenges come amidst a changing information ecosystem, where public misinformation and eroding trust have created major reputation and public affairs risks for global businesses.
We brought senior communications and policy leaders to understand how we’re working to help organisations tackle these challenges and what they can be doing to make their reputations more resilient at a time when it can feel like they’re being threatened on multiple fronts.
In teeing up the conversation, Deep Bagchee, President of CNBC International, outlined the network’s bold new multiplatform strategy and CNBC’s investment in a new, state-of-the-art multimedia hub in London.
This changing political and cultural context is reflected in the Reputation Resilience Index from BPI, new research developed through nearly 17,000 interviews across Europe and the US. It examines what makes companies more reputationally resilient than others in an age of growing misinformation. The key finding? The resilient companies are the ones that have proactively and consistently communicated their core values – before a crisis hits.
For more details on BPI’s Resilience Index, and to be notified about an upcoming Change Makers podcast with Ben LaBolt, contact hello@sevenhillsbpigroup.com